The Rise of Frozen Foods
The Dawn of Stay-At-Home Economy
Do you have the urge to keep your fridge full during the pandemic？ According to reports, the cumulative sales of freezers has increased astonishingly in the past 6 months, over 40% than the same period last year. Stay-at-home economy is booming from the changing consumption habits caused by Covid-19. When working from home becomes everyday lives, consumers started to get used to this new stay-at-home lifestyle. However, among all markets, the impact on hospitality industry, such as restaurants and catering, is the most. How can food suppliers find their way out from stay-at-home economy？ Frozen food could be a result.
To prevent Covid-19 exposure, people tended to cook at home rather than going for take-outs. Food delivery could be an alternative but you will certainly feel more comfortable with your own food supplement. These changes make doing groceries an important task. To be more precisely, the options for foods became essential, considering how often you are allowed to fill the fridge. Longer shelf life, easy to prepare, taste and nutrition, taking these factors into account, microwave foods and frozen foods are more desirable than instant foods.
The Age of Cold Chain
According to Business Wire, the global frozen food market has reached US$291.8 billion in 2019. By 2027, it is estimated to reach US$404.8 billion, with a compound annual growth rate of 4.2%. China market is no exception to stay-at-home economy. The net profit of frozen food companies during the first 2 quarter of 2020 has increased by 390% to 420%. To stand out from the competitive frozen food industry, diverse flavors and types are essential. Different brands featured different foods. For example, most common Asian frozen foods, like dumplings and steamed buns are favored for higher vegetable filling while India samosas and curry puffs are loved for its spicy flavors. Italian calzones, pizza pockets, raviolis, Polish pelmenis, and all kinds of patties and turnovers are hot in the frozen food market.
The Future of Industry 4.0
E-commerce is no news but it is certainly more important than ever since the pandemic struck the global market. You can deal with the increasing demands with automatic machines but the limitation of logistic is one of the challenges for frozen food suppliers. Thanks to the advancement of cold chain, you can deliver your products. Catch up with the trend and make your profit with the cold chain. Extend and ensure the shelf life of your frozen food with temperature controlled technology to deliver your frozen food products to the dinner table of your consumers. Don’t let the increasing demands go to waste.
Contamination is another issue aroused by the pandemic. Health and safety awareness influenced consumers’ purchase willingness. Less contact means less risks. The same concept can also be applied to food production process. Hygiene, automatic and safe is the best marketing for food industry. Systematic manufacturing processes can control food quality and production capacity. Through supply chain integration, automation can meet the goal of efficient production, product diversification, and food safety.
Industry 4.0 is the future of food production. In addition to factory automation, the technology should serve for consumers by providing user experience design, product design and products that can truly satisfy the buyers. How to motivate customers for higher consumption, not only in quantity but also frequency is a task for supplier.
Blue Ocean Strategy-Innovation and Development
There’s not much know-how when it comes to making dumplings. Similar products swarmed into the market, carving up the market until the profits are too meager for investment. To compete in this field, being distinctive is the key to success, yet difficult to achieve. Stay-at-home economy providing opportunities for startups. During the epidemic, Hundred Machinery continue to provide our services for our customers. Turnkey solution for startups and product development services for innovative brands. Combining the upstream and downstream of food making industry, we integrate our equipment with prestigious international food suppliers to build up efficient production lines. Reducing costs on new product development, we provide greatest value for you.
We recommend you high quality HM-717 multipurpose dumpling machine and HM-868 multipurpose food forming machine for frozen food production.