Mid-Autumn Festival Mooncake Market Outposts Started
Global Moon Cake Market, Unlimited Business Opportunities
” May all my love live long！Though miles apart，we’ll share the beauty of the same full moon. ” The poetry of the great writer Su Shi has been recited for centuries when it comes to Mid-Autumn Festival. As one of the most important festivals of Chinese culture, its traditional cultures and festival customs that have been passed down to this day. For example, offering for ancestors, family reunions, enjoying festive foods, food gifting, and sharing blessings with relatives and friends. The more people value the holiday, the greater the opportunities for the market. Chinese culture had spread all over the world. In recent years, the global mooncake market has become more creative and diversified. The consumers are getting younger while the styles are more and more retro. This trend of polarization has boost the spirit of the Mid-Autumn Festival.
According to QYResearch, the global moon cake market value was 14.64 billion dollars in 2018 and is expected to reach 1.9 billion in 2025, with an annual growth rate of 4%. The annual mooncake market in Taiwan is about 111 million dollars a year while the China market reached 3 billion in 2020. The age range of customer has become wider and wider, and the segmentations are getting narrower. The niche market is a big challenge with huge profits.
Create Distinction for Your Hot Items
Which mid-autumn gifting to choose？That is a hard question. To get your product selected among all brands, besides branding and celebrity recommendation, the food itself is the key. To find the distinctions and features for your product, here are some tips:
1) The Evolution Of Flavors:
Classic flavors are always the best sellers. To make a break through, you need new combinations. Take salted yolk pastry for example, new elements can be added. In addition to the traditional salted egg yolk, you can also consider the combination of another savory element, pork floss. It not only enriched the texture but also retained the flavor. As for the outer layer, mochi can be matched with the common red beans paste. Adding new texture with traditional ingredients, a multi-layered salted yolk pastry is developed. Or, try to keep up with the new trend of the past two years. Molten custards, chocolate lava, and matcha cream going with mooncakes is no news. Now, we are upgrading the texture with multiple ingredients to satisfy the delicate palate of consumers. The strategy not only enhanced the value of products but also an attractive topic for marketing.
2) Health Awareness Is On The Rise:
However tasty the pastries are, high calories are always deterring consumers from taking the bites. It is essential to meet the needs of modern consumption, that is, the demand of healthy foods. Moon cakes has always been a pastry of high sugar, high fat, and high calories, which can only be taste on special occasions like mid-autumn festival. Lately, consumers have paid more attention to healthy diet. They demand pastries of lower amount of sugar and fat. In response to the trend, dry roasted nuts, dried fruit, medlar and natural ingredients were used. The outer skin can also be replaced with miscellaneous grains and rice. The concept of healthy mooncakes not only reduce the guilt of eating mooncakes but also suitable for the elders.
3) Refined Appearance:
Aside from the taste, the look is also important. The impression of mooncakes is delicate and exquisite. The Chinese zodiac sign of the year, ox, and the mythical creature of moon festival, rabbit, are favored for expressing the aesthetic of festive pastries. Pastries of animal and floral shapes are so attractive that they are popular for gifting. Multiple colors and designed shapes were developed to attract the consumer’s eyes. Be creative to improve your sales with market distinctions, and impress your customers with special and beautiful mooncakes.
Increase Production Capacity To Seize Business Opportunities
The pandemic broke out last year had impacted the global hospitality market. Since people are unable to travel and gather for the festival, the only outlet is to order gifting foods for families. The prevention and control of Covid-19 unexpectedly stimulated the consumption, which the bulk orders had caught traditional bakeries off guard. Mooncake and pastry production is highly labor-intensive, which many suppliers relied on artisan bakers to supply during peak season. It is daunting for suppliers with limited productivity to take on the orders that can either brought profits or cause chaos. In order to prevent such situation from and to enhance the productivity, investing in automated food machinery and equipment is the only way. Leave the repetitive works for machines and make every hand counts. Increasing capacity and adding values, food automation is also beneficial for quality control. Mature automated food production line management can achieve better maintenance in food hygiene and safety. Adopting “Brand, Quality, Innovation” as managing strategy, creating a successful brand marketing and manufacturing!
Be In Your Shoes
Hundred Machinery knows your needs! You already got a hot item but you need to profit. We present the multi-filling technology for you to form them at once. From jam, custard to nuts and berries, we got equipment to meet your needs. Creative appearances and distinctive looks are no longer time-consuming handiworks. Hundred Machinery gives you a 3D food shaper to customize various shapes, such as roses, gold ingots, cute animals, etc., carrying out your imaginations.
How can I set forth to invest in machinery without technicians to operate them？
Hundred Machinery will assist you from assembly to operation. We integrate food production and industrial automation production, connecting the know-how of bakers and chefs with automatic equipment. The ultimate goal is to retain the unique artisan elements of your products and to optimize the efficiency of the production line.
Work together, we create higher value for your products and brand.
In the future, will need more bakers and food makers to be trained for automatic machinery operation. Hundred Machinery can provide related training to help food manufacturers upgrade their production efficiency. Additionally, we provide new product research and development, which can be applied to automated food machinery. With the assistance of the resource platform of HM Dream Team, you can create your own products.
We recommend you high quality HM-588 multipurpose automatic encrusting machine for mooncake production.